Carol Vernallis
Carol Vernallis identified four different elements of a music video. These were:
Narrative
A music video should have a visual response to the song and the lyrics meanings, but the artist should remain dominant. This is to appeal the audience. There does not need to be a balance of narrative and performance, there can be either full narrative or full performance. Performance usually takes place to showcase the star.
An example music video would be Black Magic by Little Mix. This is because the song lyrics and music video visual match, such as the song is about Black Magic and in the music video they are using magic.
Diegesis
The world inside the video. This is revealed slowly allowing a story to develop over time. Repetition is key in a music video because it allows the artist to get a message across through the concept of quantity. It means they can create a world for their song through the video.
An example music video would be Shout Out To My Ex by Little Mix. This is because in this music video, the message is about how good friends Little Mix are, and it is repeatedly shown throughout the music video.
There is also repetition of other things, such as a car the girls are driving during the chorus.
Camera Movement and Shots
Extremes are very common with establishing shots, even if they are extreme close ups. Music videos try to avoid shots such as mid-shots. Styles of framing and movement run through the video.
An example music video would be yes girl by Bea Miller. This is because there are many extreme close ups of things in the music video, such as Bea's face, Bea's hands and strings that are hung around the room she is in.
These close ups are mostly at slower parts of the song, but then they become long shots as the music becomes faster, but close ups are a main part of this music video.
Editing
Editing will sometimes match the beat to link with the visuals. The audience realise this and then associate this to other aspects of the video. Music videos constantly break or disrupt rules of continuity editing.
An example music video would be Wings by Little Mix. This is because the music video is edited so that it goes with the beat.
It also breaks the rules of continuity as it cuts to completely different clips.
Narrative
A music video should have a visual response to the song and the lyrics meanings, but the artist should remain dominant. This is to appeal the audience. There does not need to be a balance of narrative and performance, there can be either full narrative or full performance. Performance usually takes place to showcase the star.
An example music video would be Black Magic by Little Mix. This is because the song lyrics and music video visual match, such as the song is about Black Magic and in the music video they are using magic.
Diegesis
The world inside the video. This is revealed slowly allowing a story to develop over time. Repetition is key in a music video because it allows the artist to get a message across through the concept of quantity. It means they can create a world for their song through the video.
An example music video would be Shout Out To My Ex by Little Mix. This is because in this music video, the message is about how good friends Little Mix are, and it is repeatedly shown throughout the music video.
There is also repetition of other things, such as a car the girls are driving during the chorus.
Camera Movement and Shots
Extremes are very common with establishing shots, even if they are extreme close ups. Music videos try to avoid shots such as mid-shots. Styles of framing and movement run through the video.
An example music video would be yes girl by Bea Miller. This is because there are many extreme close ups of things in the music video, such as Bea's face, Bea's hands and strings that are hung around the room she is in.
Editing
Editing will sometimes match the beat to link with the visuals. The audience realise this and then associate this to other aspects of the video. Music videos constantly break or disrupt rules of continuity editing.
An example music video would be Wings by Little Mix. This is because the music video is edited so that it goes with the beat.
It also breaks the rules of continuity as it cuts to completely different clips.
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