Magazine Advert

Magazine Adverts for Meant To Be Cover

For our promotional posters, we decided to use a different photo than the CD cover, but something that matched the whole theme of the cover and the music video. The theme is flowers and nature, so we used photos where Chelsea has lots of plants/grass around her. We put the CD cover in the corners of our promotional posters, like some of the examples in our research had. We also put at the bottom the various websites that the song can be bought on, and the company that Chelsea is supposed to be with.

We decided to make two different promotional posters so it can be put anywhere for advertisement.

Our landscape promotional poster will be used for things such as on the side of buses.

Our landscape promotional poster...

We also made a portrait promotional poster, which could be used for adverts in magazines. We used a different picture that was similar to the other. We also put the artist and song name in a different position and also the CD cover.

Our portrait promotional poster...

Both posters could be used for website adverts and other things online.

Digipak and CD Cover

Digipak and CD Cover

 

We used photoshop to edit our digipak and CD Cover.

For the CD cover, we used a picture of Chelsea with a pink rose. This links the picture to the music video. We also put the artist name and the song name in the same font.

We started with a template for a digipak, so we could put things into place more easily. We then put the CD cover, that we made onto it.

We decided to use similar colours to the album cover, such as pink like the rose and we made the back cover plain and used the same font as the album cover, to put the tracklist. We also put a copyright warning, a barcode and logos for Syco and Sony Music as that's the label we thought Chelsea would be with.

We then did the rest of the digipak. We used a picture of a pink rose to cover three parts of the digipak, one covering the part where the CD goes and the other parts for the place we decided to put the lyrics to.

 

The final part of the digipak, we used to put the acknowledgments. We used the same background as the back cover.

 

Magazine Advert Research

Advert Research

We looked up adverts of female singers, as Chelsea is a female singer.

We noticed that the adverts had background pictures that matched with the CD cover. For example...

We also noticed that on some adverts, they put the picture of the album cover, in the corner of the advert.

Digipak and CD Cover Research

Digipak and CD Cover Research

 

CD Covers

 

We looked up covers of female singers, as our song was by a female singer. We looked up singers such as Rihanna, Adele and Lady Gaga.

 

Every cover featured a picture of just the artist. For example...

 

 

We also noticed that both the font of the artists name, and the song name, matched. For example...

 

Some CD Covers also had themes and linked to the music video. For example...

 

 

On Cher Lloyd's cover for Activated, her outfit matches with the music video.

 

 

Also, Cher Lloyd's cover for Oath matches the colourfulness of the music video.

 

 

 

Digipak

 

One example digipak we look at was Rihanna's for her album, Loud.

 

 

We saw that a picture was used to spread across multiple parts of the digipak.


We also found that most albums have a lyric booklet too. An example of this is Little Mix's album, Get Weird.

 





Final Media Product

Meant To Be - Chelsea Watts

 

This is our finished product, Meant To Be by Chelsea Watts:
https://www.youtube.com/watch?v=wue6dCkbFYk

We changed only a few things because of audience feedback, such as titles, credits and one of the transitions, but also added a few finishing touches, such as colour corrections and zooming in on a few clips.

 

 

First Draft and Feedback

The First Draft Of Our Music Video

This is the first draft of our music video - https://www.youtube.com/watch?v=qWu2BZWyLcY



We got some audience feedback from the video, to see what we could improve and what we could keep the same.

Although some of the feedback said the titles looked nice, they also agreed it wasn't something that would be typically be in a music video, and would more likely be in a movie. If the music video was intended to be like a short movie, like the music video for Black Magic by Little Mix for example, then it would have fit. Unfortunately this was no intended and so we took it out.



The 'movie' titles in Black Magic

We decided to change it to small titles in the corner of the screen, instead of being big and obvious like before. We also put the artist name and song name together instead of separately, like most music videos do when showing the name and artist on music channels.

Similarly, feedback told us that the credits at the end of the music video was more typical for a music video that was based on a movie. We decided to take it out fully.

Editing

Editing

 

We started editing on Monday 10th October and completed it on Friday 21st October (although we had to make some finishing touches after half term). We used iMovie on Mac computers to edit our music video.

As we edited, we tried to keep to the storyboard, but couldn't do it 100% as some of our clips had changed (such as the picture of the dice on the storyboard turned into Chelsea throwing cards instead), and we couldn't put together some clips as we wanted (such as when we wanted someone to fade into the shot. This couldn't be done due to a shaky camera).

 

Difficulties

We have had a few technical problems whilst editing. At first we lost some of our footage from the Mac and so we had to re upload it to iMovie. Then we had a problem with iMovie as it kept freezing whilst we edited, causing us to have to turn the Mac right off to get it working again. This happened a few times but got worse and worse the longer the music video got and suddenly we couldn't edit at all. We fixed the problem by duplicating our iMovie project. This stopped the project freezing and helped us to edit our music video more quickly.

 

The Process

Using iMovie on Mac computers, we uploaded our clips onto the computers and put them onto the iMovie library.

We then created a new project on iMovie

And then put the music in the background of the project, so we could line up the video editing to the music.

We used our storyboard to help decide which clips should go where, and how long they should be. We mostly used straight cut transitions but we also sometimes used a fade transition, such as when we wanted the flowers to become less and less, we used a fade transition.

 

When we finished putting the clips together, we added titles and some finishing touches.

Then we added some other little touches, like colour corrections and zooming.

In between, we had to make a duplicate project of the music video because it kept freezing.

 



Filming

Filming

 

Location:

The scenes shot in the house were shot inside of Charlie's house, whilst the scenes shot in a field were shot at Whitchurch Green and the shots of the trees and plants were shot outside of Charlie's house.

 

Inside Charlie's House
 



Outside of Charlie's House
 



Whitchurch Green

 

Dates:

We filmed on Friday 7th October, and ended up filming until Saturday. We filmed for a couple of hours each day.

Extra/CD cover shoot:
We also took photos for our CD cover on the day, and decided to take the pictures on the field, to show that the CD cover and music video is connected.
 

 

 

 

 

Shooting Schedule

Shooting Schedule