Audience Research

Audience Research

We used a website named SurveyMonkey to collect our audience research and then shared the link onto some of our Facebook pages.

 

Our questions were:

 

 

What age group are you in?

 

This was to determine our target audience, to see which age group watches music videos the most.

 

These were our results...

 

This shows that most people who answered our questionnaire were 16-18, and so the responses were most likely what this age group would want to see in a music video. This meant our main target audience for the music video was 16-18.

 

 

What is your gender?

 

This was to see if there was a target audience for gender.

 

The results were...

 

The results show a mixed response and so we made our target audience for males and females instead of focussing on one.

 

 

How often do you watch music videos?

 

This was to determine how popular music videos are with our target audience.

 

The results were...

 

This shows that music videos are very popular as most people watch them at least 1-3 times a week. This shows that music videos can help an artist with promoting their song or album.

 

 

What genre of music do you listen to the most?

 

This was to determine which genre of music our music video should be.

 

The results were...

 

The most popular was pop, and so we decided to do a pop music video.

 

 

What platform do you watch music videos on?

 

This is so we could decide where we would upload our music video.

 

The results were...

 

The results show that YouTube was the most popular, and so we decided to upload our music video to YouTube.

 

 

Do you think music videos are important to success of the artist? Why?

 

This was to see if music videos are important to helping promote the artist and their song.

 

This was the results...

 

The results show that most people agree that the music video helps the artist, and this meant that a lot of work has to be put into making music videos, because if they are not good then people may not like the artist and may not buy their music.

 

 

What music video did you watch last? Did you enjoy it? Why did/didn't you enjoy it?

 

This was to see what kind of music videos people like.

 

The results were...

 

Some of the results show that people liked the music video because it was fun, and so we decided to try and make it a little fun.

 

 

Did you purchase the song after watching the music video?

 

This was to see if music videos can influence people to buy the music, or not.

 

The results were...

 

Most said that they already had the song, which means that the music video doesn't always help with sales, but it gives people who already like the song, something extra to go along with the song.

 

 

What do you expect to see in a music video?

 

This was so we knew what we should put into our music video

 

This was the results...

 

The results show that the most popular answers were the artist (13 responses) and narrative (7 responses) and so we decided that the artist should be in the video and that it should have narrative.

 

 

Do you prefer narrative or abstract music videos? Why do you prefer this?

 

This made us decide whether we should make an abstract or narrative based music video.

 

The results were...

 

12/18 responses said they prefer narrative and so we decided to have narrative. 

Music Video Research - Carol Vernallis

Carol Vernallis

 

Carol Vernallis identified four different elements of a music video. These were:

Narrative

A music video should have a visual response to the song and the lyrics meanings, but the artist should remain dominant. This is to appeal the audience. There does not need to be a balance of narrative and performance, there can be either full narrative or full performance. Performance usually takes place to showcase the star.

An example music video would be Black Magic by Little Mix. This is because the song lyrics and music video visual match, such as the song is about Black Magic and in the music video they are using magic.

Diegesis

The world inside the video. This is revealed slowly allowing a story to develop over time. Repetition is key in a music video because it allows the artist to get a message across through the concept of quantity. It means they can create a world for their song through the video.

An example music video would be Shout Out To My Ex by Little Mix. This is because in this music video, the message is about how good friends Little Mix are, and it is repeatedly shown throughout the music video.

There is also repetition of other things, such as a car the girls are driving during the chorus.









Camera Movement and Shots

Extremes are very common with establishing shots, even if they are extreme close ups. Music videos try to avoid shots such as mid-shots. Styles of framing and movement run through the video.

An example music video would be yes girl by Bea Miller. This is because there are many extreme close ups of things in the music video, such as Bea's face, Bea's hands and strings that are hung around the room she is in.

These close ups are mostly at slower parts of the song, but then they become long shots as the music becomes faster, but close ups are a main part of this music video.

Editing

Editing will sometimes match the beat to link with the visuals. The audience realise this and then associate this to other aspects of the video. Music videos constantly break or disrupt rules of continuity editing.

An example music video would be Wings by Little Mix. This is because the music video is edited so that it goes with the beat.

It also breaks the rules of continuity as it cuts to completely different clips.



Music Video Research - Andrew Goodwin

Andrew Goodwin's 6 Features of a Music Video

 

In class we have learned about Andrew Goodwin's 6 features of a music video. I will be using pop music video's for examples, as the music we are using for our music video is a pop song.

• Music Videos Demonstrate Genre Characteristics
• E.g; dance routines in boy-band and girl group video
• An example music video would be Salute by Little Mix. They mainly focus on the dance side of the music video, which demonstrates the pop genre characteristic of the song.

Dance Routine in Salute

• Relationships Between Lyrics and Visuals
• The lyrics are represented with images
• Can be illustrative, amplifying or contradicting
• An example music video would be Hair by Little Mix. There are a few example in this music video. The first is when Leigh-Anne sings 'I call my girls, cause I got a problem' and in the visuals they are all on the phone together. In the backing vocals, they also say 'Hey' and 'What' in answer to Leigh-Anne's word in her verse, which they do in the visuals too, as if they are answering Leigh-Anne on the phone. Another one is when they flip their hair at the lyrics 'flip your hair'.

'Flip your hair...'

Leigh-Anne's phone call









• Relationships Between Music and Visuals
• The tone and atmosphere of the visual represents the music
• An example music video would be It's You by ZAYN. The music is quite slow and calm, which is shown in the music video as it's shot in slow motion and is also black and white.

Zayn in It's You

• Focuses on the Artist of the Song
• Lot's of close-ups of the artist
• An example of a music video is Dangerous Woman by Ariana Grande. In this video, every shot is only of Ariana and no one else, which shows that she is important.

Ariana in Dangerous Woman

• Reference to Notion of Looking and Voyeuristic Treatment of Women
• E.g; there can be screens (such as TV's), mirrors, stages
• An example music video would be Stay by Rihanna ft Mikky Ekko. In the video, Rihanna is naked in a bathtub, which is voyeurism whilst Mikky looks into a mirror with is a reference to the notion of looking.

Rihanna in Stay

Mikky Ekko in Stay

• Intertexual References
• E.g; films, TV programmes, other music videos, video games etc..
• An example music video would be Black Magic by Little Mix. They reference the film The Craft when Perrie changes her hair from blonde to purple, just as Sarah does in The Craft but from brunette to blonde.  

Perrie in Black Magic

Sarah in The Craft