Music Video Research - Andrew Goodwin

Andrew Goodwin's 6 Features of a Music Video

 

In class we have learned about Andrew Goodwin's 6 features of a music video. I will be using pop music video's for examples, as the music we are using for our music video is a pop song.

• Music Videos Demonstrate Genre Characteristics
• E.g; dance routines in boy-band and girl group video
• An example music video would be Salute by Little Mix. They mainly focus on the dance side of the music video, which demonstrates the pop genre characteristic of the song.

Dance Routine in Salute

• Relationships Between Lyrics and Visuals
• The lyrics are represented with images
• Can be illustrative, amplifying or contradicting
• An example music video would be Hair by Little Mix. There are a few example in this music video. The first is when Leigh-Anne sings 'I call my girls, cause I got a problem' and in the visuals they are all on the phone together. In the backing vocals, they also say 'Hey' and 'What' in answer to Leigh-Anne's word in her verse, which they do in the visuals too, as if they are answering Leigh-Anne on the phone. Another one is when they flip their hair at the lyrics 'flip your hair'.

'Flip your hair...'

Leigh-Anne's phone call









• Relationships Between Music and Visuals
• The tone and atmosphere of the visual represents the music
• An example music video would be It's You by ZAYN. The music is quite slow and calm, which is shown in the music video as it's shot in slow motion and is also black and white.

Zayn in It's You

• Focuses on the Artist of the Song
• Lot's of close-ups of the artist
• An example of a music video is Dangerous Woman by Ariana Grande. In this video, every shot is only of Ariana and no one else, which shows that she is important.

Ariana in Dangerous Woman

• Reference to Notion of Looking and Voyeuristic Treatment of Women
• E.g; there can be screens (such as TV's), mirrors, stages
• An example music video would be Stay by Rihanna ft Mikky Ekko. In the video, Rihanna is naked in a bathtub, which is voyeurism whilst Mikky looks into a mirror with is a reference to the notion of looking.

Rihanna in Stay

Mikky Ekko in Stay

• Intertexual References
• E.g; films, TV programmes, other music videos, video games etc..
• An example music video would be Black Magic by Little Mix. They reference the film The Craft when Perrie changes her hair from blonde to purple, just as Sarah does in The Craft but from brunette to blonde.  

Perrie in Black Magic

Sarah in The Craft