Audience Research

Audience Research

We used a website named SurveyMonkey to collect our audience research and then shared the link onto some of our Facebook pages.

Our questions were:

What age group are you in?

This was to determine our target audience, to see which age group watches music videos the most.

These were our results...

This shows that most people who answered our questionnaire were 16-18, and so the responses were most likely what this age group would want to see in a music video. This meant our main target audience for the music video was 16-18.

What is your gender?

This was to see if there was a target audience for gender.

The results were...

The results show a mixed response and so we made our target audience for males and females instead of focussing on one.

How often do you watch music videos?

This was to determine how popular music videos are with our target audience.

The results were...

This shows that music videos are very popular as most people watch them at least 1-3 times a week. This shows that music videos can help an artist with promoting their song or album.

What genre of music do you listen to the most?

This was to determine which genre of music our music video should be.

The results were...

The most popular was pop, and so we decided to do a pop music video.

What platform do you watch music videos on?

This is so we could decide where we would upload our music video.

The results were...

The results show that YouTube was the most popular, and so we decided to upload our music video to YouTube.

Do you think music videos are important to success of the artist? Why?

This was to see if music videos are important to helping promote the artist and their song.

This was the results...

The results show that most people agree that the music video helps the artist, and this meant that a lot of work has to be put into making music videos, because if they are not good then people may not like the artist and may not buy their music.

What music video did you watch last? Did you enjoy it? Why did/didn't you enjoy it?

This was to see what kind of music videos people like.

The results were...

Some of the results show that people liked the music video because it was fun, and so we decided to try and make it a little fun.

Did you purchase the song after watching the music video?

This was to see if music videos can influence people to buy the music, or not.

The results were...

Most said that they already had the song, which means that the music video doesn't always help with sales, but it gives people who already like the song, something extra to go along with the song.

What do you expect to see in a music video?

This was so we knew what we should put into our music video

This was the results...

The results show that the most popular answers were the artist (13 responses) and narrative (7 responses) and so we decided that the artist should be in the video and that it should have narrative.

Do you prefer narrative or abstract music videos? Why do you prefer this?

This made us decide whether we should make an abstract or narrative based music video.

The results were...