Final Feedback

Feedback From Final Product

We decided that our target audience would be about 14 - 30, and so mainly wanted to get feedback from that age group, but we also decided to get feedback from other age ranges to compare and see if our decision about the target audience age was right.

Feedback Questions and Answers:

Music Video

1. What genre do you think the music video belongs to?
2. What do you think of the camera work?
3. What do you think of the editing?
4. What do you think of the mise-en-scene?
5. What was your favourite part and why?
6. What was your least favourite part and why? (Ext - What would you change?)

Audio Link to Feedback From Artist

Respondent 1: Female, 18

1.       It’s kind of a mix between pop and r&b because it’s got quite bright colours at times but then also it’s quite a ‘slow’ music video because usually pop music videos jump out in your face a lot whereas this one doesn’t as much

2.       I think it’s great. I really like the camerawork at the beginning. I think it fits the song really well.

3.       I really like the part where the flowers start to disappear and then at the end of the song where it gets positive again then they reappear! Also, the editing goes to the beat of the song so that makes the music video even more enjoyable to watch.

4.       I guess it was good because it was natural and no ridiculous costumes or a setting which was completely irrelevant to the song being sung so that was good. And the use brighter and then duller colours was pretty nice as well 

5.       I really like the beginning part where it’s the shots of the trees because as Ive already said, its fits with the song and also I like how it ends on the shot of the house and then it continues in her house I found pretty smart, and also I love those parts where the flowers are disappearing and reappearing as its symbolic of their love

6.       The part where shes running around on the field because I don't understand the point of that.

Respondent 2: Female, 63

1.       Pop music, because the girl in the video is young and associate younger people with pop music. Even though the song has sad words, it’s quite upbeat.

2.       I loved the shots of the trees and how it was filmed. Thought it was atmospheric. I liked the angles of when she was lying on the grass.

3.       The flowers wilting and then coming alive again. It represented a love that is over and maybe a chance to start again. The words of the music matched with what she was doing/thinking and so it was edited in sequence to the song.

4.       I thought the lighting, when she opened the door to find flowers on the doorstep, matched how she was feeling. I think the props helped to tell the story.

5.       My favourite part was the flowers wilting and blossoming again because it represented a love that’s over and that can be reignited.

6.       My least favourite part was the bit where she was drinking the booze because it didn’t look real. I thought it would have been better in a wine glass with fake alcohol that looks real. It would have been more realistic that she was drowning her sorrows.

Respondent 3: Male, 62

1.       Pop because it sounds upbeat

2.       I think it was excellent because it had nice angles and everything was in focus.

3.       I thought it was good how the flowers died and came back to life. It explained what needed to be explained well.

4.       I liked the outside scenes, the greenery and the scenery but I thought the inside scenery could have been done with better background, for example, it could have been done on something better than a kitchen worktop.

5.       My favourite part was when she was outside and she was singing because the lip syncing was good.

6.       My least favourite part was that there was no background to the flowers. It would have been better in a bedroom.

Digipak

7. What do you like about the front cover? And why?
8. What did you like least about the front cover? And why?
9. Would you think of buying this digipak if you saw it in a shop? Why?
10. Is the design of this digipak what you would expect for this song?
11. What do you think about the inserts on the digipak?
Additional Question: What do you think of the back cover?

Audio Link to Feedback From Artist 

Respondent 1: Female, 18

7.       What I like about the front cover is how the writing isn’t right in the middle and you can see that shes holding the rose and her face which is from the music video. I also like how the title is noticeable

8.       I would have expected it to have more brighter colours, so the dullness of the colours I guess

9.       Yeah I would because its an interesting front cover and I love the sheet with the lyrics

10.   Yes since the song is about love and it has a rose inside and the back of it is pink

11.    I like the rose and the colour of the inserts because they match (the grey and pink) and I like the font used for acknowledgments.

Additional Question: The logos are well placed and the barcode is in a good place. I like the use of the pink/grey gradient colour however the track list is not very exciting as it’s just there on the side… but I do like the font used for the track list. I think it goes well with it all.

Respondent 2: Female, 63

7.       I like it because the angle of her face. I like the fact that she is looking up and not towards the camera. Her name is very clearly written. I like her facial expression because it shows she is in thought. I would be drawn to this album.

8.       I can’t think of anything I don’t like. I think it’s quite nice.

9.       Not for me because it’s promoting an image of a younger audience, but I would still be intrigued because it’s very eye catching.

10.   Yes because it’s got pink and a pink rose and the theme of the song is love. These colours represent love in my opinion.

11.    I liked that the lyrics of the song are included. I also like the rose because it looks like the same rose from the front cover and so it matches the rest of the digipak. I like the acknowledgements because it shows gratitude for everyone involved in the making of it.

Additional Question: I like the logos because it stands out. I like the track list because it shows you additional songs on this album, but the main one is wrote under her name so you know that it’s the main song.

Respondent 3: Male, 62

7.       I like Chelsea’s pose and expression. I like the background because it makes Chelsea stand out. The name stands out well because it’s across dark colours and the word colouring is light.

8.       I like it all.

9.       If I knew her and her music, it would make me want to buy it more because of the way its set out. If I didn’t know her, I would want to listen to it straight away. I’d only buy it if I liked the music though.

10.   Yes because it’s girlish and it’s a girly type design but it’s very nice.

11.    I think the back part is good because the lyrics are on there and so you can sing along. I like the acknowledgments.

Additional Question: It’s clearly set out. I think it’s good that you put copyright, logos and barcode on it.

Magazine Advert

12. What do you like about both advertisements and why?
13. What do you like least about both advertisements and why?
14. Which do you prefer and why?
15. Do you think these advertisements would compel you to buy the album advertised?

16. How well do you think the music video, digipak and magazine advert link together?

Audio Link to Feedback From Artist

Respondent 1: Female, 18

12.    I like how it has the CD cover of it on both of them and the places where you can listen, like iTunes and Spotify! Also, I like how the pictures of Chelsea are relating to the music video as that’s what people memorise the most, so it gets people’s attention

13.    I feel like the cover of the CD and the ‘out now’ should be more in the centre as it makes it more noticeable there.

14.    I prefer the landscape one because it’s nicer to look at because the portrait one is more just the picture of Chelsea whereas the mise-en-scene in the second one is much nicer and it would make me want to check out what the advertisement is advertising

15.    I don’t think the portrait advertisement would compel me to buy it because it looks like an advertisement for clothes if you don’t notice the album, rather than an advertisement for the album but I think the second one would make me want to buy it.

16.    It’s all linked well with the theme of those trees and the outside, and they all include Chelsea so I think they go pretty well and they’re not exactly the same which is good because then it would make it all boring

 Respondent 2: Female, 63

12.    I like the landscape one because of the sun shining through the trees which gives it a dream like quality. I also liked that it shows where you can find the song/album. I like that it says ‘out now’ because it shows it’s a new release.

13.    I think when she’s face on to the camera, it doesn’t seem to go with the lyrics to the song whereas when she’s looking away, it matches the lyrics more.

14.    I prefer the landscape one better because I think it looks like she’s thinking about her lost love, which links with the song. Also, she is reaching up to the branches of the tree like she is in thought.

15.    If I was buying for a younger person, then this would compel me to buy this album as it seems like something for an age range younger than myself, but for me personally, it would not attract me to buy it to take home for myself.

 

16.    It all linked together well because they all Chelsea and she is also wearing the same outfit for each media product. The greenery also links the three media products together and you can also see that it’s the same setting in each.

Respondent 3: Male, 62

12.    It’s clearly Chelsea Watts – Meant To Be. You can see what the song is on (eg. iTunes).

13.    I don’t like the background of the landscape one. It doesn’t show Chelsea very well.

14.    I prefer the portrait one because its very clear, it tells you what it is (advertising Meant To Be). The landscape is not clear enough and does not look like an advert. I do not like that it’s bright on one side and dark on the other.

15.    No because I would only buy due to liking the song.

16.    I think it went well together because Chelsea is in all of them.