Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Our music video, digipak and the advert have many things that link each media product with each other. The biggest link between the media products is the link with nature. The music video includes lots of shots of greenery, such as shots of trees to set the scene outside of Chelsea’s house, and shots of Chelsea singing, laying and walking around in a field. To make sure the link was prominent, we decided to take the photos for our ancillary texts in the same places and on the same day we filmed shots of our music video. The front cover of the digipak includes a picture of Chelsea on a field, linking it with shots from our music video. The pictures on our magazine adverts have trees in the background. The landscape advert shows Chelsea surrounded by leaves and branches coming from nearby trees, and the portrait advert shows Chelsea leaning on a tree.

 

Something that links the landscape advert and the music video is that, in the background of the advert, you can slightly see the exterior of the house from the music video. In the music video, we filmed both exterior shots and interior shots of the house, but on the advert, all you can see is the exterior of the house. This helps link the products, because someone may recognise the house in the advert as the house from the music video.  

 

One thing that links the music video and the digipak is that they both include a pink rose. The pink rose is featured in a few different shots of the music video. It is shown in the vase of flowers near the beginning of the music video and also is shown being held by Chelsea when she is on the field. The digipak shows the pink rose on both the front cover and on a picture that is spread over three of the inserts. The front cover is a picture of Chelsea holding the rose whilst sitting on the field. The fact that she is sitting on the field whilst holding the rose makes the link stronger, as there are very similar shots in the music video. The picture that is spread across the inserts is just of the rose. We wanted to put a picture of just the rose as the background of some of our inserts because the rose was quite a significant part of the mise-en-scene in the music video.
 

After doing research for our magazine adverts, we saw that a lot of adverts had the album front cover on the advert somewhere. We decided this would be a good way to link our products together, and so we put the album cover on our adverts too. This helps to link the two products together as once people see the advert, they will then know what to look for in the shop if they want to buy it.

 

Another thing that links all three products is the font used on the text. We used the same font every time we had to write the titles of the song and the artist’s name, to keep it consistent, which was used across all of our media products. It was used at the beginning of our music video, on the front cover of our digipak and on both of our magazine adverts. We also used it for other text that was important. For example, we used it for our track list and the title of ‘acknowledgements’ on our digipak, and used it for ‘Out Now’ on our magazine advert. This helps for people to link our products together, as they may see two of our media products and automatically link them together due to using the same font.
 

An obvious thing that links all of our products together is that Chelsea is in each product. She is the star of the music video, she is on both of the magazine adverts and she is also on the front cover of the album. Some artists do not always show their faces on all products, and so it does not link well together, but having the artist on every media product helps to link them all together.
 

There is also something that links together the two ancillary texts. On both products, we put logos of the companies Chelsea is with, Syco and Sony. On the magazine adverts, we put the logos of the companies at the bottom of the posters and on the digipak, we put it on the back cover, next to the copyright. This helps to link the products together, as it shows they are both from the same companies.

In each of the products, Chelsea is wearing the same outfit. As we took the photos and filmed the music video on the same day, Chelsea was wearing the same outfit for both. She is wearing a casual costume that we planned for her to wear throughout scenes of her when she is walking through the fields. This helps link the products together.